The app stores are flooded with thousands of apps everyday. With the constant app supply the market has become tough. There are lots of challenges for marketer and developers when it comes to lack of app usage and more when there is a high app uninstall rate. According to AppsFlyer, In 2020, apps lost about $57,000 per month because of uninstalls, marking a 70% increase over uninstall rates in 2019.
The high uninstall rate is the indication that the users are not satisfied with the app and it's important to know the exact reasons for discontent of the user so that you can make improvements in your app. Today's users are impatient and their expectations are high. If your app doesn't live up to their expectations they will quickly make an exit and find some other alternative. Therefore, it is important to engage your users from the beginning. Well it takes proper planning and continuous efforts to maintain users engagement, increase downloads and retain customers.
Factors that lead to App Uninstall
1. Slow App Loading Time
When it comes to apps, the attention span of the users is very short. If your app takes more than 3 seconds to load, the user will switch to the other faster alternative. With the latest technology upgrades the user's expect a faster app. Therefore, it's important to maintain the standard load time for your app if not users will be quick to abandon the app.
2. Poor UI / UX
Even if you have built an app which technically performs well but if it fails to provide a smooth experience to the user they will stop using the app. Users will not make efforts and waste their time in understanding your app functionalities. Using too many complicated features may confuse the users. If they feel the app design is difficult to navigate, unable to understand the app functions they will definitely look for the other options.
3. Too many Notifications
Most of the time people don't like when there are constant notifications and ads. People may find it disturbing and this may as well lead to abandonment of the app. Users are not interested in irrelevant ads and too many notifications. With apps that frequently push too many notifications for updates and constantly ask for review, customers might lose their patience and uninstall the app.
4. Too many Updates
you frequently keep sending updates for the app it may trouble your
users. So, when you are developing and make sure to do enough research
and testing in order to avoid too many fixes later. Because it may be
difficult to make users understand as to why they need to update the app
5. Device Memory Consumption
If the app is using too much space of the phone memory and affects the overall performance of the device, it can be the major reason for the app uninstall.
How can you reduce App uninstall
1. Create a simple On-boarding
As we have already mentioned, if the app functionalities are difficult for users to understand they abandon the app without even making any effort to understand. So, even after building a great app all your efforts would go in vain if the users fail to understand it. Make sure your on-boarding process is simple and design, app features including content provide a smooth and responsive experience for the users.
2. Build Community
While designing your app you can build a platform for the users where they can share their concerns. By implementing an in-app support system you will be constantly in touch with the users and would be able to provide instant support. This will help to refrain users from switching the app. Creating a chat platform for users will keep them engaged. Also, it's a great way to understand the user behaviour and understand what users expect from the app.
3. Keep your Updated
It is important to keep your app updated according to the user's needs and latest trends in order to attract new customers. Your app should be useful for the users, quick as well as in sync with the latest market trends to make users engage and stay with the app. But always make sure that there are not too many app updates. Let users know that you are improving your app and introducing new features and content regularly. Keep your app light, so that it occupies little space on the user's device.
4. App Engagement
It's very important to keep users engaged with the app. Using push notifications with right timing allows you to engage with your customers, send your customers with special personalized offers and keep them updated of the new features. Including gamification also helps to keep customers hooked to the app. Introducing quiz, bonus points, gift cards will enhance customer experience and will also help in user retention.
Always value your customer feedback and respond to them. Gather all the reviews and feedback of customers and try to understand their issues and needs and make a genuine effort to come up with a solution. Customers feel good to know that they are being listened to.
5. Customer Privacy
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