A successful mobile app always has attractive elements for great user experience.In a crowded marketplace, developers must make sure that their app is beautiful enough to stand out. Animations can help in many ways like, a properly used UI animations can help reduce loading memory, attract users’ attention and make their mobile app experience easier.
Types of Animations to use in Mobile Apps
1. Visual Feedback
Feedback is an important part of interaction. The responsiveness of the app elements help users to engage. Visual feedback makes people connect with the app and shows that the app is responding to the requests. For example, when a user taps any button it responds with a change in the color or size. When you swipe a button the image moves in a certain direction. It happens sometimes when you tap a button in the app and nothing happens. Animation can help with the visual feedback and the user remains engaged with the app and its content.
2. Onboarding Animation
After downloading the app users should
be guided regarding app navigation, how to use features etc. Onboarding
navigation will help users to understand the app and its structure. This
is useful to persuade users to use the app and make them aware about
the app idea. The feature guide should be accessible to users anytime.
3. Animated Transitions
Animated transitions help the users to navigate smoothly in the app. There are some fun elements for function change and screen transactions. You can also customize the transitions adding more personal and real touch. Transitional animations are within the app and can be used to make the app interface more appealing.
4. Marketing Animation
Integrating some animations in the app can increase brand awareness. For branding animation of logos, mascots on the welcome screen can be used. Animations in the apps for marketing are done with a purpose to attract users with the visual signs of the brand. Users easily connect to the catchy animations and it adds emotional appeal to the brand
5. Hierarchy and Interaction of app elements
Apps have various elements and each element has a different purpose. With the help of animation it can be shown how the elements interact with each other. For example, after tapping a button if it displays a pop-up menu which helps users to understand the related elements. Animation should define how different elements are connected to each other.
6. Progress Animation In the app there are processes
which take time and users have to wait. With the activity and progress
indicator users can see that the app is running and not stuck. It’s
important that the user should be aware of when the process will be
complete. At the time of app download, timelines, data processing using
activity and progress indicators can be useful in retaining the
attention of users.
7. Splash Screen Animation
Users like the app to start
instantly after opening. But with the complexity of modern mobile apps
sometimes they take time to open. Using splash screen animation helps
users to understand that the app is loading, it also entertains them and
makes the load time appear shorter.