How Augmented Reality is transforming Mobile Application Development

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Augmented Reality has become more than game technology today. As there is continuous growth of network capacity along with the next generation smart devices, various industries have already started to harness the AR technology in their applications.


With the advent of 5G and Edge computing, the AR technology will be more easily available and feasible to a large number of potential users.  As mobile applications are aimed at providing a more personalized visual experience, the use of AR mobile applications will continue to grow. 


Here is the list of the use case of Augmented Reality in various industries. 


1. Enhancing the shopping experience 


AR in shopping

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With the smartphone available, the way we buy and purchase things has changed significantly. Today customers browse the  products and search for various other options and information before making any decision for purchase. As the trend of online shopping is increasing day by day the brands are also making all the efforts to woo their potential customers for a new shopping experience. Augmented reality technology has made the fantasy of virtual shopping experience come to life. In 2020, as many as 32% of users have used AR for shopping.(ibm.com

Brands like IKEA have come up with IKEA Place, an AR app through which customers can visualize the product in their home before making a purchase. To make the customer shopping experience interactive and enjoyable Harley Davidson has developed an AR app for customers to view a motorcycle in store and customize it using an app to try different colors and accessories they want to add. 


2. AR Healthcare

AR technology is also expected to make waves in the healthcare industry. AR can bring lots of benefits for students, doctors and will help patients with improved treatment options. AR  can boost medical training and empower doctors to visualize and explain ailments and treatments to patients. Students at the Cleveland Clinic at Case Western Reserve University, for example, will now learn anatomy utilizing an AR headset allowing them to delve into the human body in an interactive 3D format.


3. Designing and Construction Modeling


AR in designing

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With the use of AR technology professionals like architects to interior designers, are designing and visualizing their products thereby helping them to get a view of their work before they actually start their work. Using AR headsets and applications helps to see how design would look and can even make virtual changes in their designs. The technology helps to plan accurately and reduce errors, manage time and resources. 


4. Travel - creating experience

Travel and Tourism industry can have a huge impact with AR applications. With the use of AR technology you can woo the potential tourist to experience popular tourist destinations before they travel. Once can also get complete view rooms, restaurants and the travel information. This can help travelers to plan travel and places to visit prior to their travel.


5. AR in Education


AR in education

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Technology is making learning a fun process. Using AR technology is useful in engaging students and making them more attentive. Use of AR apps in the classroom can help students to learn in creative and innovative ways. AR apps like Aurasma are used to teach students and learn from their smartphones and tablets. AR technology will definitely enhance the learning experience for students and provide them with a new perspective to learn new things.


6. Gaming 

AR  games are becoming popular among gamers with the release of games like Pokemon GO. AR technology allows gamers to have immersive experiences merging  digital and real world. Some of the AR games include Zombies, Run!, Harry Potter: Wizard Unite, Zombie GO.


7. Food Industry 


AR food menu

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Augmented reality has opened lots of opportunities for various businesses. Food Industry has a lot of potential for AR. With the use of AR technology, Hotels and Restaurant business can transform themselves by enhancing user experience and employee productivity. The AR based apps the restaurants can menu with visual representation. They can see the ingredient list and choose the desired food from the menu. These apps can also help in removing language barriers and customers can be comfortable and enjoy their food.


8. Navigation

With the robust cellular network, making AR technology available becomes easier. With the smartglasses coming to market they can change a lot in the field services.  With AR headsets drivers will have all of the information they need displayed right in front of them. These devices have sensors that will provide real-time data which could help to identify potential danger.


9. AR Advertising campaigns


AR for ad campaign

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In the modern digital age there are a lot of options for advertisers and marketers. Though AR technology is not common yet, it is slowly making its way in the advertising field. Some successful AR advertising campaigns - Pepsi Bus Shelter AR ad, Lacoste Virtual try-ons, Net-A-Porter Storefront AR Campaign. Augmented reality ads give immersive experiences as customers can see the object on their smartphones and helps marketers to establish an emotional connection with the customers. 


10. Combining AR technology with wearable devices 

The combination of AR technology and wearable devices can collect a lot of data which will have a huge impact on the way people do their workouts. Apps like Zombies, Run! allow gamified AR experience through audio while running outdoors. It will take some time but wearable AR devices will definitely take fitness to the next level with its integration of information and customers able to customize their fitness plan according to their need.

 

Conclusion 

Augmented Reality technology has a lot of potential in the mobile app industry. Today technology is playing an important role in the business world. The technology can help brands to connect with their customers and enhance their experience. The adoption of AR technology is growing and the market figure is expected to reach $61.39 billion USD by 2023.(Wikitude). We can say that augmented reality apps will transform the business across industries.



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