As the mobile app development market is becoming more streamlined we can see many businesses are coming up with their own business app. Though the adoption of business to business apps has been slow, it's evolving. The present technologies are simplifying the process of app adoption for businesses and allowing them to reach their users on mobile devices.
Now, It has become so easy to optimize your work process and increase productivity through mobile apps. The modern robust customized mobile applications are helping businesses to grow. According to Forrester, U.S. business-to-business (B2B) ecommerce transactions are expected to reach $1.8 trillion by 2023.
As the maximum search is done on the mobile devices, the B2B mobile applications can provide increased user engagement with enhanced features. B2B applications are a bit complex as compared to B2C applications. B2B apps get higher purchase volumes as compared to B2C customers and are optimized for real time purchases by customers.
Some statistics for B2B mobile usage
- 70% of B2B buyers increased their mobile usage over the past 2-3 years. (source)
- Mobile is responsible for 40% of revenue in leading B2B organizations.(source)
- 80% of B2B buyers are using mobile at work. (source)
- 70% of B2B buyers increased mobile usage significantly over the past few years, and 60% expect this usage to continue to grow. (source)
the increasing popularity of mobile devices the queries made on mobile
devices have raised significantly. So, how B2B apps helps in business
- Improved Control and Availability
B2B app helps the owner to monitor the project progress and maintain
the quality work. Through the app, you can be available all the time.
You can be easily updated on the workflow and the task assigned to the
employees. It provides the flexibility to operate from different devices
and enhanced live collaboration between the teams.The product will help
to boost the productivity of the employees and produce better
- Simplified Workflow
the use of mobile apps you can reduce the paperwork and make the
business process more easy and environment friendly. Small size
businesses and startups can run their business with more ease. In a
competitive market the customized business app will give you an edge
over the other competitors. You can operate the business process more
effectively with less effort.
How to develop a successful B2B app
- Great User Interface
Business customers expect a great user experience from the business app. Many business apps fail at providing engaging experience in B2B apps. To make your app interesting for your customers, work on the UI and UX design. As more and more people are using mobile phones to operate, make sure that your app designs work smoothly on different mobile screens and use the modern smartphone to their full potential.
- Real Time Data Collection
In B2B apps there are continuous interactions that take place, so your product should be able to update information in real time. The data from every platform should be updated through a shared database. For this you will have to select a database that is reliable and fast as B2B apps get constant communication and purchases. With the omnichannel presence you have a chance to reach your customer at the right time and push them to make a purchase.
- Constant Support
As every business has lots of competitors, if you fail at giving instant support to your customer you might end up losing money. The B2B apps help in managing sales and provide customer support effectively. You can also set up a support automation system which can reply instantly to the general questions. This will also help in collecting customer data and analyze their behaviour which would be useful to develop the strategies for the future business.
B2B apps can be great in improving the marketability of business and also make it easy for you to manage your business more efficiently . The apps will help you to organize, monitor, track records and use the data at the right time. With the convenience of operating them anywhere and anytime assures maximum efficiency in service to your clients. So, develop your business apps working on all the details to grow your business.
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